Your Digital Footprint Matters, Here’s Why: 

As social media becomes a daily part of our lives, it is no surprise employers are using it to find some background info on their candidates.

Snapchat recently came out with a way to see your friends on a map, which caused a lot of controversy, and Facebook hit 2 billion monthly users.

Chico State Career Advisor Ken Naas says LinkedIn is also a tool that’s not going away.

“Do recruiters look at your Facebook? Almost every single one of them do,” said Naas.

But what they do with that information is up to them.

Naas says everyone should Google his/her name to see what comes up, saying the algorithms are based on how often you use a certain platform.

“The more time you spend, that’s how Google is going to determine where you show up.”

Naas says things like Snapchat and Facebook are designed more for social interactions, while LinkedIn is like having a resume online, and gets rid of all that extra stuff.

LinkedIn has more than 500 million monthly users.

“LinkedIn’s premise is set up on ‘I’m going to help you if I can, and you’re going to help me if you can,’” said Naas.

He says LinkedIn is a great networking tool, but your digital footprint can leave a lasting impression on a hiring manager.

Pictures of people in bathing suits, with a floppy hat and sunglasses on the beach are examples of what not to do.

“Picture is a big thing, because that’s one of the first things people look at,” he said.

Some other, obvious, don’ts:

“Typos, misspellings, and awkward wording. Just like on a resume, that’s a big turn off to an employer.”

He says LinkedIn is a tool to foster real world connections, but to be careful with whom you connect.

“I wish we can vet all 500 million people and say they’re all good and won’t do bad things, but unfortunately we can’t do that,” he said.

He also said it’s not necessarily about the number of connections you have, but about the quality of those connections, though the two can sometimes happen together.


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